The best real estate CRMs for property management and publication in portals

A Real Estate CRM is a client and property management tool, also known as real estate software. Its main function is to provide access to a management program for all types of properties and the leads obtained. Another of the most notable features of most real estate CRMs is the dissemination of properties in the main real estate portals, both national and international, as well as free and paid. In addition, many of these tools offer the creation of a real estate website.

All CRMs
14
1001 Portales
More than 1000 professionals
Site languages: Español
001 Portals is an online platform that allows the multi-publication of advertisements for all types of properties, whether urban, developable or rustic. In other words, users who request their services, both professionals and individuals, benefit from the dissemination and scope of their publications, since they triple their volume of the public. Having the benefits of 1001 Portales does not mean that the client cannot contract the functionalities offered by real estate portals, quite the opposite. Its most outstanding function is the massive publication in numerous portals of the real estate sector, both national and international. This is a task that requires a certain amount of time, which is why 1001 Portales solves a great market need related to saving time and money. And it is that each announcement requires a text writing in different languages, creation and edition of audiovisual content, modification of prices so that they are by the current market situation, including information to the publications, optimizing the SEO of the web and unsubscribing each ad when necessary. In addition, its software is its own, which makes it a unique entity in the online real estate market.
1001 Portales
Inmogesco
Más de 1000 agentes inmobiliarios
Site languages: Español
Inmogesco es un software de gestión o CRM inmobiliario que trabaja con agentes inmobiliarios independientes y agencias inmobiliarias que cuentan con todo tipo de inmuebles. Se trata de un software que gestiona todo tipo de propiedades, de cualquier ámbito, ya sea rural o urbano, así como de obra nueva o de segunda mano.
Inmogesco
Sooprema
More than 3,000 professionals
Site languages: Español
Sooprema is a powerful real estate CRM, designed from the ground up to carry out all the daily control and management tasks of a real estate agency. It is a very easy-to-use software, with the ability to adapt to all types of devices so that it can be used at the time and place required. With the Sooprema real estate CRM you can digitize, schedule, and automate all the work of a real estate agent. In this way, it allows for optimizing and enhancing the direct relationship with customers.
Sooprema
Inmoenter
More than 1,000 professionals
Site languages: Español Catalán Euskera Português English Deutsch Français Italiano Chino Árabe Русский
Inmoenter a very complete real estate CRM, which simplifies all the work related to properties and real estate, allowing better results. The powerful software has been intuitively designed for ease of use. It has client integration from the website itself, which can also be developed by the Inmoenter Real State team. Another of the main features of the real estate CRM is the large portfolio of properties that it allows for storing, as well as all the programmed and automated work with email, publication on real estate portals and social networks. The creation of alerts offers the possibility of optimizing the work of each agent, making the time and money of each entity in the sector profitable.
Inmoenter
Clickviviendas
More than 1,000 professionals
Site languages: Español
Clickviviendas is a very complete real estate CRM that offers the possibility of programming and automating all the daily work of a real estate agency. It has many features, so it is not necessary to have the additional services of other software. In addition, it allows the diffusion in several of the most outstanding real estate portals of the national and international market. All this can be done from any device since it can be multi-device. In this way, the relationship with customers can be strengthened, by sending emails, WhatsApp or newsletters from the same tool to keep them informed.
Clickviviendas
Resales Online
More than 2,500 professionals
Site languages: Español Catalán Português English Deutsch Français Italiano Chino Русский Български
Resales Online is a real estate CRM that, thanks to the different tools, allows you to manage the property portfolio, as well as the sales process and the acquisition of potential clients. It has a team originating in Spain and another in Asia, specifically in Vietnam. Both affiliates were captained by owners: Eamon Durran and David Carse.
Resales Online
Inmotek
More than 1000 professionals
Site languages: Español Catalán English Deutsch Français Italiano
Inmotek is a real estate CRM with the capacity to adapt to the needs of each entity in the sector. It is the only system that publishes on all real estate portals without the need to enter them one by one. It allows optimizing daily tasks, achieving greater competitiveness and recognition in the Spanish real estate market. Its functions include its responsive website, available for any electronic device and the possibility of organizing both customers and suppliers in real-time. You can also track the status of the property on each portal. Being a software in the cloud, it allows you to store documents or any other multimedia content and create a wide portfolio without limits. In this way, each professional can access it. either through a computer, tablet or mobile phone. A robust CRM with continuous improvements and unique features. to offer customers the latest services.
Inmotek
Inmo PC
More than 3000 professionals
Site languages: Español
Inmo PC is a website focused on solutions for the real estate sector that offers a wide range of professional services. Specialized in CRM under the same name and in designing and implementing web pages. According to corporate data: • They have made 472 web pages for real estate. • More than 4,500 active users on its online platform. • More than 180,000 properties were published. • 750 installations of the software.
Inmo PC
SBInmo
More than 1000 professionals
Site languages: Español
It is an integrated real estate CRM, complete, easy to use and adapted to any device so that the agency or commercial agent that wants it can use it at any time and in the place they want. It has a multitude of functionalities, which allow you to store, control, schedule, program and automates all the procedures that are carried out daily with properties and clients. Well, it is designed to optimize daily work, increasing the productivity of each professional and each entity in the sector. In addition, they offer technical support for all those professionals who decide to use it, so that they can get the most out of all the CRM functions. If necessary, it provides training sessions, free of charge, to ensure its correct use.
SBInmo
Artekasa
More than 3,000 professionals from the sector.
Site languages: Español
Artekasa is a real estate CRM that has the ability to adapt to the needs and characteristics of each entity in the sector. It allows great time savings in daily work and optimizes the resources of each business, to achieve greater competitiveness and recognition in the Spanish real estate market. It has a personalized plan prepared for all professionals, whether they work in the office, as agents or are a franchise. Its functions include the design and development of a real estate website with mobile apps included, available for all devices and operating systems. Being a software in the cloud, there is no cost of registration, license, or permanence. In addition, it can be adapted to computers, tablets and mobile phones. In this way, each professional can access the management of their entity at any place and time they want or require. It is constantly updated and growing, in order to offer customers the most innovative services.
Artekasa
HabitatSoft
More than 8,000 real estate professionals
Site languages: Español
What is HabitatSoft? HabitatSoft is an easy-to-use real estate CRM that functions as a real estate agency simulator. Well, it deals with all kinds of tasks in the sector, from capturing properties, and customer management to the control and monitoring of transactions. It is software that adapts to any device, so it gives the possibility of using it wherever and whenever it is required, facilitating the ability to move and manage the real estate salesperson. For all these reasons, more than 8,000 professionals related to the sector have chosen to request the services of the real estate CRM, to enhance their daily work.
HabitatSoft
Inmovilla
Around 3500 real estate agencies
Site languages: Español
Inmovilla is one of the leading real estate CRMs in the sector, as it works with more than 3,500 real estate entities and professionals. It is an intuitive, practical and powerful software, which is perfectly adjusted to the demands of the real estate market, as it is also continuously updated. Its wide range of functionalities makes it a very complete tool, requested by thousands of companies in the sector, spread throughout the Spanish geography. It covers the entire area that surrounds the relationship with customers and the administration of the real estate, centralizing all the information. Its adaptability to any device (computer, tablet or mobile) is an added plus since any real estate professional can use it whenever they want, at any time and in different places, being able to access Inmovilla without the need to be in the office or office.
Inmovilla
Mediaelx
More than 7000 agents
Site languages: Español English
Mediaelx is a specialist in the design and development of web pages for the real estate sector, as well as in real estate CRM, a software that offers a multitude of functionalities designed to enhance the daily work of real estate agents. Well, its tool allows you to manage all types of properties, disseminate them through several of the most relevant real estate web portals on the national scene, automate and program the publication and sending of information through different communication channels, etc. In addition, it is a multi-device program, which gives you the ability to work from anywhere and at any time. For all this, thousands of real estate entities already have their services and benefits, both in the province of Alicante and throughout the territory of Spain.
Mediaelx
Inmoweb
More than 10,000 real estate agents
Site languages: Español
Inmoweb is one of the most outstanding real estate CRMs in Spain, as it works with more than 10,000 real estate agents spread throughout the national territory. In his career of more than 15 years, he has managed more than 1,000,000 properties, optimizing the work of many real estate agencies, thus contributing to their development and growth. It has become a solution in real estate management since it allows you to automate and program practically the entire process in which commercial agents work. And it is that Inmoweb provides all the tools to facilitate and promote the production of work in the real estate sector. It is a simple CRM to use, even so, it offers the possibility of carrying out one or more training sessions so that the staff of the real estate entity can familiarize themselves with it and thus get the most out of their work.
Inmoweb

There is a wide variety of options when choosing the real estate CRM software that best suits the needs and characteristics of our business. Therefore, we have compiled a list of Spain's best real estate CRMs. These real estate management software allows access to different databases, to feed content and products to our real estate website. In this way, the supply of real estate grows, which increases the possibility of obtaining benefits from brokerage commissions.

A good real estate CRM is up-to-date, intuitive to use and has a value for money that meets the expectations of our real estate agency. Depending on our territory and sales niche, we will be able to study and evaluate the services of a real estate CRM or another, depending on the real estate portals with which they work, checking if they have a presence in our geographical area of ​​action, and providing us with the tools we need.

Free or paid real estate CRM, advantages, and disadvantages

Many professionals in the sector, especially those who are just starting, consider the option of having the services of a free or paid real estate CRM. At first, it seems tempting to resort to the benefits of a free real estate CRM, since it means initial cost savings, in a context where income is minimal. This becomes an attraction for many agencies and real estate agents. The problem of using a free real estate CRM appears when the business begins to grow, and this first option falls short and is obsolete. In this situation, it is best to resort to the payment option. In most cases, the same companies that offer access to a free real estate CRM system have payment plans. However, these are not usually cheap, so they cannot compete with other better-known real estate software, which requires a payment, a high cost, to start using them.

Changing CRM later can cause a structural modification of our business on the network. While this complex system change is taking place, our real estate website is down, leading to a loss of clients and money. Therefore, it is very important to correctly choose the tool with which we are going to work from the beginning. Starting with access to a free real estate CRM system, simply for the initial savings of the fee, can be a fatal mistake, which conditions the activity of the entire business for a time. However, if free real estate software offers all the features we need, it can be a very interesting alternative.

Benefits of a real estate CRM

  • Real estate management software provides a multitude of benefits to entities and professionals in the sector, among which the following stand out:
  • The relationship with clients: The agency or real estate agent can store all the data and information of each client, as well as of each property. In this way, all day-to-day activity is enhanced, since the interests of users and real estate can be crossed, to process the sale or rental of properties.
  • Control of all feedback received: Normally, most of these tool’s store everything done with customers, saving interests, characteristics and needs. Some also include everything managed by social networks.
  • Scheduling and automation of daily work: Scheduling and scheduling all work speeds up and optimizes customer and property management, as well as optimizes it. In addition, the compatibility of most real estate CRMs with all mobile devices makes it a very powerful and complete work tool.
  • Reports, data, and statistics: All the results obtained are collected by the software. This allows each worker to be tracked, as well as optimise their time and results.

Types of real estate CRM: generic and vertical

The most common is that a company looks for solutions related to its sector. For this reason, real estate agencies often opt for vertical CRM. But many others opt for a generic CRM, to check the functionalities that this type of software can give them and how it affects their daily work. These, subsequently, usually request the services of one more specialized in their sector.

A generic CRM is not designed based on any work sector. Therefore, it can be used by any company, whether in the real estate market or another with different characteristics, since its functions include customer management, data collection and marketing services, in general terms. For its part, a vertical CRM is created especially for the real estate sector, since it incorporates other functions such as the platform with real estate portals, MLS network, website design and maintenance, SEO optimization and the like.

Online real estate CRM and offline real estate CRM

When real estate management programs, CRM, began to appear, many agencies opted for software integrated into the company's equipment. But, over the years, real estate CRM in the cloud has taken over, as it allows greater flexibility in the work of agents, who spend a large percentage of their time outside the office. In addition, it allows you to use it on different devices, which speeds up and optimizes the relationship with customers.

Real estate CRM integrated into the computer

They are installed like any other program, with a disc or by downloading it from each computer. For the proper functioning of all its features, each computer must have an updated version of Windows and a processor that allows the maximum performance of the software. The most outstanding features of these real estate CRMs are:

  • Single payment.
  • Installation on the agency's devices.
  • Maintenance and security on their own, although some include a price for assistance, to solve any incident.
  • It is not compatible with all tablets and mobiles.

Online real estate CRM

Currently, the majority of entities and professionals in the sector use this software, since it allows them to work in a more flexible and closer way with clients. Its great acceptance in the market has led to a wide variety of choices, with features that enhance the work of any real estate agency. Its most relevant aspects are:

  • monthly or annual price.
  • No installation required.
  • The creative company performs the control and security of the system.
  • Multi-devices, remote access from any place and time.
  • Updates to enhance and adapt daily work.

Differences between paid and free real estate CRM

Paid real estate CRMs offer more complete and professional features than free ones. But, the latter is an alternative for those agencies and agents that start in the property and real estate sector, to find out what these tools can bring them. Many companies that create this software have free versions, which can be used by any entity, to enhance their work and grow to a certain extent

Free real estate CRMs are limited in several users and properties, as well as other features such as connection to real estate portals or the MLS network. One of the most attractive free alternatives are the free generic CRMs since they do not have so many limitations, especially the open-source ones. The open-source license does not require any cost, but its tools may incur some other costs related to specialized technicians, maintenance, and security. It can be a very interesting alternative, provided that the real estate agency has a magnificent organization and structure that allows it to develop and customize the open-source system. It is convenient to study the functionalities of each one, to check which one best suit our characteristics and needs.

Free real estate CRM

They are a good alternative to start managing clients and properties, without making an investment that could be a problem. WordPress plugins are a highly recommended solution for many cases. These are installed on the CMS and synced with daily work, clients, and properties. Some of the most recognized are:

  • CiviCRM,
  • WP-CRM,
  • Presspoint,
  • WordPress-to-Lead (Salesforce CRM),
  • Zoho CRM.
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